Logo Rebranded for HASBARCO

The Housing Authority of the County of Santa Barbara (HASBARCO) recently rebranded their logo. The logo rebrand was created by Brooks Jeffrey Marketing, Inc. (www.BrooksJeffrey.com) and will be used on the new responsive website launching 3Q 2021 (www.hasbarco.org).

The rebranded logo utilizes the previous logos blue color, stylized "h" in the shape of a house and the "Caring for Community" tagline then adds an ocean blue and sand color to tie into the location near the ocean and sand. The rebranded logo acronym HASBARCO now matches the website domain as well as how the Housing Authority refers to themselves "HASBARCO". The rebranded logo also helps to eliminate the confusion between the "Housing Authority of the City of Santa Barbara" (whose website address is the previous logo acronym hacsb.org) and the "Housing Authority of the County of Santa Barbara".
 
The remaining words in the rebranded logo were adjusted to bring more impact to the logo overall. The size of the words were also adjusted to better balance the logo.
 
The new logo is easily identifiable & easy to read. Importantly, the new logo will be easy to reproduce on a variety of marketing/promotional products to further promote the goals of The Housing Authority of the County of Santa Barbara.

For more information about the logo rebrand, please contact Bob Havlicek, Executive Director at 805-736-3423 or email Bob Havlicek.

Logos below: at left is the new rebranded logo, at right is the previous logo.

RELEASE DATE: 3Q 2021
For more information, contact:
Bob Havlicek, Executive Director
815 W. Ocean Ave, Lompoc, CA 93436
805-736-3423 or email Bob Havlicek